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Tuesday, 20 December 2011

Q2. How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?



We decided on a font called 'Hasteristico' which we discovered on a website called DaFont. At first both myself and Charlotte found it difficult to decide on the name of our artist, as we wanted to keep it simple but still having a coolness about it. When we decided on the name 'Frank Miller' we thought that our font should represent our artist just as much as the name did. Therefore, the font is quite plain but is still strong and fits perfectly when representing a male indie/pop artist. As you can see from our video clip, we had other idea's of using other interesting fonts, however I think that some of them could have been a bit distracting and taken away the concept and effect of our advert + digipack.

make a gif at gickr.com


I have made a gif merging the ancillary tasks including both mine and Brittany's adverts along with our digipack which we created together. It really reveals the colour scheme of orange/ yellow which portrays the theme of bright lights and the vibrant atmosphere in London. I feel this really works as it gives the artist a brand identity just like Ed Sheeran who uses the colour orange at the front of his album cover. We also decided to hide the artists face in the front cover of the album to show the importance of the music to the artist rather than his full body image to attract his audience. This is one of Ed Sheerans main characteristic and as he was one of our main influences we feel this is very important to show in the image of our artist



Even though we decided that the image of our artist wasn't as important as the music, we still done a lot of thorough research into our artists outfit, as we had to choose carefully the colours and styles that we were wearing as we wanted Frank Miller to have the 'typical London look' for a male. You could suggest that this went against the combination of our main product as the lyrics to his song are about him feeling lost and swallowed up by this new hectic lifestyle he has been brought into. Therefore, we could have styled him in more of a unique way to convey the theme of him feeling lost and lonely. However, we still wanted to keep him current and fresh, and therefore we decided to use well known brands such as Hollister, and use the colour scheme of red and white in his costumes throughout. We decided to use both these colours as not only do they contrast, but the red represents his passion for music whereas the use of the white imagery represents his innoncence and naiveity to his new lifestyle that he is trying to adapt to.






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