Q3. What have you learned from your audience feedback?

Here I have created four different edits of the same digi pack cover, however I wanted to know what my audience would want therefore as our target audience is around my age group of 18 and teenagers I decided to post the images on facebook and wait for a response. This was good as the friends I have on face book are mostly my age therefore I am specifically getting opinions from the audience I want. Now I have a good Idea of what edition I will use in the final digi pack cover.

To gain real audience feedback from the target audience of young adults and teenager, I decided to ask a few people to watch the video then give me their personal technical opinions of what they thought. they told me what they thought went well, however what I could improve on.

One of the major improvements was the green screen issue as you can still see the green outline around the character. This problem was down to the creased green sheet behind the character when we were filming which we found especially difficult to straighten out and needed some help from others in the class. However we did not realise how much this would effect our editing when we convert it to the Mac, and it obviously effects the audience when they watch it. I feel it looks unprofessional in comparison to the rest of the video with clean and steady shots, therefore we asked our school technicians for detailed help to perfect the green screen so it doesn't let down the rest of the video.

On the other hand they did recognise the parts which we thought went well including showing the male pop genre, lip syncing and using London locations to link to the lyrics and themes of the songs.


Facebook advertisement and PUBLIC anonymous Questionnaire

CLOSED AND OPEN QUESTIONS

DROP DOWN MENU

Due to the success of creating a questionnaire last year when evaluating my thriller opening, I decided to create another one to ask my target audience, of young adults, to get an idea of what they are thinking and the best and weakest points about the video and Digipack.

A SCREEN GRAB OF THE QUESTIONNAIRE

I first of all posted my music video online on my Facebook page so anyone can watch the video and write their opinion. I also supplied a link to the questionnaire for the audience to complete after watching the music video along with the posted Digipack. This allowed me to ask the audience whether they felt it all merged together into creating a Brand identity and if the digipack and CD cover advertised the feeling and meaning of the song.

I had some varied and honest feedback from the audience but overall it gave me truthful and useful information to what we can do to improve. I have created some useful charts and graphs which are clear for me to see specific data of the response I received.

RESPONSE FROM QUESTIONNAIRE 

These are the editing techniques which were suggested to use to improve the video/ Digipack:
- Black and white coloured shots to add interest and change the scenery and atmosphere slightly
- Cross fade of locations
- Smoother cuts between shots
- Slow motion
- Colour adding
- Flash effects
- Merge clips together of the separate characters in different locations and overlap them so you can see them at the same time even though they're not together
- Apply a dual narrative

Do you think the performance of the artist is good in terms of energy and expression? 

This question gave us some great responses as the majority of people enjoyed watching our artist perform however he still could have been more expressive by using a wider range of facial expressions and body language for example hand gestures and getting into character.

How engaged does the video keep you? 

The main aim of making our music video is to engage the performer throughout from start to finish and we couldn't tell this ourselves as we are the ones who have been editing it and producing it. Therefore we asked our target audience of young adults whether it kept them engaged and received a varied response with people rating as low as 5 up to a rating of 10. Even more so the majority was a rating of 8 which we feel is a great response, as people felt the performance he gave really reflected the lyrics of the song of him feeling a 'stranger' to London, through slightly enclosed body language.