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Tuesday, 18 October 2011

BRAND INDENTITY

Digipack Ideas
Here we really like the overlapping and layers of font, colour and shapes. We are interested to immitate this editing technique as one of our images for our digipack, however using the lyrics as the letters and words overlapping, and maybe putting a faded image of the main character over the top. 


Both myself and Brittany came up with the idea to use for our Digi pack which would involve us developing our skills in photo shop. A really impressive photo that we have taken of our main location London, will be edited so the colour contrast will stand out and relate to our genre. We then came up with the idea to take a series of images of Nathan and portray then like a mini photo shoot. We would then edit these so that it will reflect our genre and highlight the emotion we wish to show.
Finally we came up with the idea to print our series of images onto elletrocet, so that when we overlap these images onto our location photo our pictures of our lead male will look as if they're faded, as if he is being consumed by London like in the narrative of our song.


Font types

Through the website of Dafont, we researched into different types of font to use for our Digi pack and CD cover, and here were our favourites due to the modern and edgy look they portray. 


The font above is our most preferred font as it's strong however not bold. It is really simple, but we are attracted to this as it's modern and not too detailed to attract too much attention away from the image which will be on the cover.



Font ideas

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