We have chosen to use the song 'The City' by Ed Sheeran. This song does not yet have a music video to match it, so we can really think openly about what we want our video to reveal, without referring to the original. Also Ed Sheeran is very modern and original, but also he sings about modern society issues, events or locations, for example in this song 'The City' is his main focus where he expresses how its alive and 'never sleeps'.
The GENRE of this song is male indie/pop. This artist is enjoyed by a wide variety of audiences however the target audience is mainly teenagers and young adults, due to the edgy and new feel of beats and rhythms he creates. We therefore chose to do this genre as we can link it to our taste of music, and what the audience wants to see, as this is our favourite genre of music.
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