Questionnaire Results

This graph reveals what genre of music the people who answered the questionnaire likes the most. We chose 6 genre's which are quite well known in society to give the audience a range to choose from. As you can see in the pie chart pop is one of the most popular genre's, which is useful to us as this is our chosen genre for our music video. This shows us, quite a large chunk of society will be interested in our work, and if it was released it would have quite a good chance of becoming successful. I think pop is very likeable as it's upbeat and usually involve songs that people can dance to or relate to fun.



We then asked people how the genre made them feel, and linking to our genre of pop, this bar graph reads that it made people feel happy, and a selection of people extremely happy. Therefore this shows us that in our music video, we should aim for a positive atmosphere and look, to prolong the feeling that pop reflects. The song we have chosen has an upbeat tune, and is sang by an extremely popular artist already, therefore we need to match the quality and style, as if this was his actual video.

This bar reveals how important music is to them. As we can see, half of the people who answered the questionnaire, rated music at an importance of 5, which is the top band they could select. This means, people may see music as an inspiration, listen to it to cheer themselves up or generally for pure entertainment. Therefore we need to ensure this video is meaningful, and so the audience can actually gain something from it, such as a moral or maybe show how actions effect people. Also as our song is about a city, it would be a good idea to link the lyrics of the song to the location, by filming in London and editing the video to suggest how a city feels, fast paced, exciting and vibrant.

Technology I have used

Here I have taken screen grabs of the websites and computer technology I have used to show my research coursework. I have used the website screencast and the application Jing. I really like Jing as it's an application which allows me to make my blog more visual and interesting but also include audio, through my voice over the video analysing what I see.

Task 15: List the conventions of your chosen genre

-Colourful Mise En Scene
-Upbeat atmosphere
-Energetic Dance Routines.
-Number of Costumes changes.
-Artists are involved in the video.
-Women artists are always powerful and independent.
-The target is aimed at teenagers.
-There is usually a Narrative to the video.
-Close ups are mainly used to show emotions and artists faces
-Bright Lighting used to a create the desired atmosphere.
-Various Location Changes throughout the video- prevents viewer fatigue
- Facial expressions reveal a lot to the audience, and have a huge effect on the atmosphere.

Brittany Spears: She looks glamorous, with bright colours in the mise en scene and is performing an enegetic dance routine. She is showing a powerful and independent image due to the strong hand gesture and her isolation in the shot.

Adam Lambert: He uses a darker Mise en scene but uses the spotlights in the background to create a club like effect with pace and excitement. The artist is also the centre of each shot here either long or mid shot.


Ne- yo: This represents a great location. however we can obviously tell this is in a set of outside studio's which is a great advantage as they can personalise it to what they want the video to portray. Also   we can tell this video is aimed at teenagers due to the bright colours, imaginative costumes which match, and the expressive facial expressions.

Assessment 16th Septembers

Charlotte

WWW

Finally Some summer work! These posts are highly detailed and insightful. You use Media Language appropriately.

Theres a lot of in depth work here!

Well done. 

You have completed most of the work from last year and the lip sync task once you have the music sorted looks really good! 

EBI
Commentary on In the Sun Video? I dont hear it?

I really want to help you get that L4 you are targeted at. If you can keep on developing your Media Language in your analysis that will help you. Sometimes your posts are a bit waffly without getting to the point.  I feel you could use more specific examples of media language. To get used to doing this focus on one or two areas per analysis so you develop your vocab on lighting, performance, editing and camera work.

Overall a great start to Year 13- Keep it up! JIN

Task 14: Analyse 5 music video's from your genre choice

Our genre choice is male indie/ pop.
BY CHARLOTTE HANNAH
My first analysis is of 'You make it real to me' by James Morrison.

This video is set in various places throughout Los Angeles, and we can tell this as on the motorway we see the sign for the 110 freeway, whilst james is in a taxi. We also see him in the video by a pool, arriving at a hotel, and then him singing on stage. The video also has shots of Morrison in a bar and coffee-shop. The video ends with him walking alone. These shots are quite similar to each other as they range from a small variety of long, medium and close up shots, however with imaginative and compositions within them, by revealing settings, locations and facial components and expressions. 
Our first impressions to this video is that it's quite low and sad due to the body language he is showing us, by looking down, away from the camera, singing with his eyes closed at times and having quite a frumpy posture. On the other hand this shows he's in deep thought and very emotional about something, and by this reflection he is proving to be a very good performer as he can put across the image and atmosphere that he wants. Furthermore he is always alone, except for in the studio however nobody talks to him. This could emphasise his lonliness and the meaning of the song, of maybe that he lost someone and grieving or suffering. 


BY CHARLOTTE HANNAH

The second video I will be analysing is 'I'm Yours' by Jason Mraz. 
The video’s opening scene is an overhead shot of a private jet a in an airport. It sets up the next scene where Mraz is seated, supposedly, in that same airplane.
Some of the locations we see in the video are an airport, in the back of a pick up truck/ taxi, an apartment with a fish tank, a skateboard park, a waterfall and the beach. 


I really like the underwater shots they take of the men and women swimming. It creates a fun and enjoyable atmosphere to the video as well as the other shots at the beach of people surfing and socialising. The video uses a variety of shots, for example the establishing shot of the waterfall which was taken in a helicopter as it's a high angle shot. Also the close ups of Mraz allow us to see that he's relaxed and is having a good time. 


By BRITTANY DEVINE

As me and my group are looking into a male pop artist for our music video we decided that looking into male pop artists would be appropriate for our research. I chose Daniel Powter's 'Bad Day' as I think that it has elements that every pop video should have. From the cinematography to the mise-en scene I think that he targets his audience and draws them in.

The first shot is a high angled shot that is split screened. The high angled shot is used because they're shown asleep in their bed, connoting that they're tired and therefore at their weakness. It could also portray them as vulnerable as they don't want to get out of bed in the morning as every day for them is a 'bad day.' I think that they use them getting out of bed and appearing weak as one of the first shots as neither one of them has met each other yet and therefore as the song progresses their moods will change. I think that this is also emphasis by the use of high key lighting as it's a representation of a new day and a new start, connoting that things are about to get better and pick up.

I used this second shot as it is a complete contrast to the first. A mid shot is used to convey how happy a couple are on a train. Their use of body language and gesture reinforce how fond they are of one another, and how he's seen as the alpha male by looking after her and keeping her safe whilst she sleeps. This only antagonizes the audience has they're able to relate to both the characters who are looking for love. I would say that Daniel Powter targets teenage girls/young adults in this video, who stereotypically like love stories and happy endings, and therefore you cannot help but assume that this video will have a happy ending.

Shot three is beautifully framed, using the rule of thirds technique. You could almost say that this is nearly symmetrical, apart from the fact that Daniel Powter is directly centered in the middle. The use of the extreme long shot emphasis the metaphorical meaning as to why the artist is presented as a tiny figure amongst the big city. Daniel Powter represents how both the male and female character feel in this music video. They feel consumed and swallowed whole by this city, leaving them lonely amongst a city full of life and energy. That is why I think that the location has been chosen cleverly, inside of in a small park or in a house of some sort. Through analysing this particular shot I learned that location and setting is key when planning or filming your music video. You have to think about it carefully in order to help convey your message to your target audience.

The third shot is another split screen shot of the two main characters. By allowing the audience to recognise that they're so similar yet they have never met intrigues the audience and leaves them feeling excited as we're given the impression that they will meet by the end of this video which is reinforced by the split screen being symmetrical to one another. By always presenting these characters on their own this connotes how both of them are so lonely, and how they need eachother. The way they're positioned and their body language make it evident of how vulnerable they are which rewinds us back to the third shot of how small and useless they feel in this big city. Even though there are elements of high key lighting used in some area's the colours used are pretty dull and dreary. In not one shot is anything remotely bright or vibrant. This has been framed deliberately as they wanted the locations and setting to have connotations of sadness, and that the colours are dull just like their life is.

I love how the fifth shot is framed and I think that it has great connotations. The over the shoulder shot is specifically used to disguise the girls face as she stares out of the window. You could suggest that she is staring out of the window because she thinks that there is more to life out there, or to be more specific some one out there. Her face is hidden from the camera because she feels like she has no purpose yet, and therefore she is a nobody and no identity. Her posture is slouched connoting that she is fed up with everything and tired. She is staring at the shut door/window because she feels like she's stuck behind a wall, unable to progress any further. I think the use of all these connotations are so that the audience is able to relate and easily understand what is going on, as that is key in a music video.

The sixth and seventh shot are near enough identical, yet again hiding each others identity. This is because they're communicating through drawings on a wall, and therefore have never met each other. The girl is very pessimistic as she draws a raincloud over the photo of the lady, as she is representing herself and how she feels. However, when the male character see's this drawing he then goes on to draw an umbrella over the lady. The drawing of these objects are metaphorically used to represent each character. She feels like everyday is a bad day and that she never has any luck (hence the raincloud.) However he is represented as the umbrella, who's there to metaphorically save her from the rain and brighten up her day (as cheesy as it sounds.)

In shot eight we come to the climax of the video, where you could suggest that the picture becomes a reality for both characters. A low angle shot is used so that the male character and the umbrella can appear to be more powerful and have more of an impact in the scene. The costumes/hair and make up are used cleverly in this scene as they have made the female character's clothing and hair all wet in the rain. I think that this only emphasises her vulnerability and the mood that she portrays. This contrasts to the male characters clothing, and for the first time in the music video we realise that there is a different between them. Stereotypically the male character is presented as strong and powerful, whereas the female character is vulnerable and weak.

My ninth and last shot is of the artist lip syncing the song. I included this screen grab as my last shot because even though this pop music video tells a clever and interesting story you'll normally find in pop that they always use lip syncing. You could stereotypically suggest that this is because pop is probably one of the few genre's that focuses a lot more on how the artist is presented or what they look like than others. Therefore, by using close ups of young, attractive men it is going to appeal widely to their target audience of young/teenage girls.

Here are a few gifs taken from the music video.

BY BRITTANY DEVINE

This video is a prime example of a music video that has a narrative story that reflects the lyrics of the song.

The first shot is a close up of one of the artists, shown lip syncing the words to the song. I think that we are introduced to the music video with this shot as Rihanna is one of the most successful pop artists, and therefore would automatically intrigue her fans. This is also the first time that any of her fans saw her bright red hair for the first time, which would then become a massive trend for teenage girls/young adults across many different countries. As Rihanna is a fashion icon by introducing her hair for the first time at the start of the music video this also grabs the audiences attention, and therefore cause people to talk about it via social networking which helps promote the video and her music. The close up is also used so that it is evident for the audience to read her facial expressions, which are stern and mean which connote with the lyrics of the song which theme hatred and anger.

The second shot is a mid shot of the female character used in this music video. The female character is Megan Fox who is an actress best known for her apperance. Having a celebrity involved in your music video also helps creates publicity aswell as intriguing Megan Fox's fans into listening to the song or viewing the music video. The background is parrallel to the foreground, as the background is located in a stereotypically ordinary house. However, the foreground image is of Megan Fox who is cupping her hands to hold fire. This contrast reflects how her and her boyfriend may appear to be an ordinary couple, but behind closed doors it's destructive and dangerous.

The third shot shows the second artist Eminem who is also incredibly famous. This is a beautifully framed shot as it is located in a deserted field as the sun sets. Even though Eminem isn't always centred in the middle of the frame, the open space area allows the audience to divert straight to him. As he lip syncs in this shot his body language and gestures suggest that he is angry and frustrated, something that rappers are stereotypically associated with. This shot is one of the only shots that uses high key lighting, therefore this being the only shot that connotes any positivity. However, I think that they have used this location when shooting Eminem's scene to contrast the different emotions conveyed. The location lifts the video whereas eminem brings negativity with his angry lyrics and gestures. You could suggest that this is used so that their audience has mixed emotions and feelings, just like both the male and female characters do in the music video.

As the music video progresses the lyrics are reinforced by the emphasis of the two lead characters.

BY REBECCA LAKE

Ed Sheeran - A Team

Ed Sheeran fits into the genre of Pop, however this music video doesn't contain all the typical conventions of a Pop video. The whole video is in black and white, which creates a very dark mood. However, it fits with the meaning and lyrics of the song well. There is a range of interesting camera shots used within this video, including close-ups, long shots, and over the shoulder shots. This adds to the suspense and exitement of the video and gives different points of view of the frame to the audience. There is also very good effects used in the video, especially when the girl is sat on the floor and everything around her is moving fast. This gives the viewers an understanding of what her life is like and how she feels, which helps to generate sympathy for the character. Costume is also another aspect which makes this video succesfull as it shows the viewers exactly what this character is like and what the video is about.

Task 17b: Analysis of Album Magazine Advert, what are the conventions?

This is the Kooks album called Junk of the Heart. It was advertised in Kerrang magazine which is a rock/ indie type magazine and music radio station/ music TV channel. 

I decided to evaluate this advertisement as it looks quite unusual and abstract but also because The Kooks are an indie band with contrast to what I have already researched like pop and rock, so it will broaden my knowledge on different genre styles. 

I can immediately see this image has a painting effect, with loose painting strips at the top which is quite expressive and relaxed. This could enhance the type of music they release as they have a laid back and emotional appearance about their music, as they often sing about feelings or people like their songs 'naive' and 'she moves in her own way'. As they are a male band the voices in the songs are quite deep, however still portray a positive mood, where they emphasise and link this to the colours they use within the album cover as the blue, orange and green are all bright and optimistic. Furthermore the image on the cover, of the red haired girl waving her arms in the air, is such a relaxed and calm image as her facial expression  is quite plain. Even though her action looks fun, her emotional portrayment doesn't really match it.

The bold white writing on the cover makes quite a statement as you look at it. As the colour white generally could symbolise purity and honesty it could maybe link to the album title of 'junk of the heart' as a love gesture. Even more so this open action the girl is doing with her arms up facing the camera in a long shot,could almost portray an openness to her heart and as if she's giving it away. 

BY BRITTANY DEVINE

Jls Album Magazine Advert

Task 17a) Researching record labels

Atlantic Records


Logo of Atlantic 
HistoryAtlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz.Over its first 20 years of operation Atlantic earned a reputation as one of the most important American independent recording labels, specializing in jazz, R&B and soul recordings by African-American artists, a position greatly enhanced by its distribution deal with Stax Records.
In 1967 Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the Warner Music Group, and expanded into rock and pop music, signing Cream,Led Zeppelin, Yes and Foreigner. In 2004 Atlantic Records and its sister label Elektra Records merged into Atlantic Records Group.

Artists
Atlantic is a huge company and have worked/ is working with artists such as Trey Songs, Kid Rock, James Blunt, Wiz Khalifa, Sean Paul, Flo Rida, Missy Elliot, Jason Mraz, Estelle and Tracy Chapman. Those are just a few of the artists who they have contracts with etc. 


Syco Records

Syco is a London based entertainment company established in 2002 by Simon Cowell. It's parent company is Sony Music Entertainment and accounts for 70% of profit at Sony Music.

The company rarely scouts for new artists, as they are usually developed through the TV talent formats. Generally, the company has a strong focus on promoting its artists through television. Syco Music is run by Managing Director Sonny Takhar and Head of Syco TV is Siobhan Greene. Syco works with a number of US record labels to release albums in the states and China.

Examples of Syco's artists include:

-Leona Lewis

-Alexandra Burke

-Olly Murs

-One Direction

-Cher Lloyd

-Matt Cardle

-Labrinth

-II Divo

EMI
EMI music, is one of the Worlds leading record companies, and is home to some of the most successful and best known recording artists. 
EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Our record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. 


Their artists include:
Lily Allen, Professor Green, Gorrilaz, The Beatles, Coldplay, Snoop Dog, Tinie Tempah, Kieth Urban and Robbie Williams.

EMI traces its history back to the very beginnings of recorded sound and music as one of our original companies was founded by the inventor of the gramophone, Emile Berliner.Since then EMI has always been at the forefront of technology and change. EMI scientists invented stereo recording and were closely involved in the development of magnetic tape. They were also behind the birth of electrical television and radar.


As I can see they have worked with many pop male solo artists, therefore this Record Label would be well suited to the artist's music video we will create. 

Task 16: Music Album Cover Analysis

Robyn Album Cover analysis

This album cover is by the artist named Robyn. She is an electro- pop artist; with her singles reaching the top 40 in pop therefore it’s popular to a wide range of audiences.

My immediate response to this album cover is that it’s quite generic with a specific composition of the font, the artist and what she is wearing. The flower like cut out shapes which look stuck on her upper body on the shoulders and head, are very similar to hospital equipment, which gives almost a sinister feel to the album cover. However the pink colouring softens the effect as it’s typically a feminine colour.

Also her body language looks quite stiff and solid as she’s got a tilted head but still making eye contact with the audience. It looks quite robotic and generic, emphasizing the title of the album ‘body talk’. She is positioned in the centre of the cover showing her importance, but also as she is a solo artist so the spotlight is on her.

Her personality style is revealed immediately through her hairstyle, which is short, and bleach blonde. This emphasizes her individuality, however people could stereotype her as a lesbian from this image she is portraying. Also as she is bare on her shoulders it reflects a more elegant image to the audience in contrast to the harsh transparent black font, which is overlapping her, and the hospital like attachments on her body.

The camera, which is using a mid shot, reveals no emphasis of any status meanings like low or high however it gives the audience a clear view of the left side of her face, which is creatively attached with decoration. It gives her a general importance as there are no angles in this shot like low or high which will alter the feeling towards her if so. It’s important that we see this as it’s got a great meaning to the cover but also as her head is facing one side, the camera needs to be in a position so its is visible. 


Her make-up is quite gentle and even, reflecting a less glamourous appearance in comparison to an artist in the pop genre. Even though she still looks great on the album cover, the decrease in concentration on the make-up on her face allows the audience to focus on the complete album cover and the components within it rather than only the artist herself.


I think the artist used this image as it's diverse and really emphasises the electro- pop genre which her music is classed as, due to the harsh contrast in colours and strong bold cuts of the shapes including the font and the body decoration which are windmill or flower like. It can also connote for some audiences what the music will be like in the album, because her facial expression is quite stern and abrasive therefore the music will maybe link to this feeling of concern. 


BY REBECCA LAKE

Mumford & Sons

BY BRITTANY DEVINE

Local Natives- Gorilla Manor

Music Video Genre Mood Board

I have created a mood board to represent the pop genre, particularly male, however we hadn't specified our genre at this time so we looked at a mixed bunch of artists from soloists to successful bands. In pop, fashion is a very much main way to fit into the genre and stand out from all the other bands or solo artists wanting to be at the top of the chart. If the artist looks good, the audience will grow to like them and see them as a fashion icon, so they are likely to buy their albums and be interested in their music. For example the band 'The Wanted' in the bottom right hand corner is already a band with a group of attractive young men, which automatically attract girls, however to aim for a wider audience like men aswell, their clothing really makes an impact as they can aspire to look like them by buying similar clothes. In many of their video's and album covers they tend to go for a grey and dull colour scheme within their fashion, however this is modern and is very attractive to the audience. 

However it is very different for the female gender, as women are tend to be seen as sex objects to the audience, by the clothes they wear which are revealing and secluding. Even though they may not want to look so bare, it attracts an audience as they look attractive and dream like, especially by the editing and specificity the camera can do to make them look how they desire. For example in Kylie Minogue's video of Spinning Around, we can specifically tell that the camera has been used to film shots of her good body parts, even though she looks great originally, there may be some weak points about her which she may feel could put the audience off.

On the other hand Adele's album cover looks very pure and meaningful, as she still looks attractive however this solo artist is more specific about the quality and sound of her music rather than using herself to attract an audience. This is appreciated by the world as she creates music which people really enjoy with no extremely appealing image to look at whilst listening. It is more about the meaning of her songs through her previous experiences in the past, rather than what is happening in the present time in her life.

Low Budget Ideas

Here I will analyse two Low Budget ideas from other schools which will help me understand that a large budget is not needed to make a good video.

'Just Got paid' by The Fix- Remake

This music video was made by Latymer High School, where they got a group of boy's together to star in their video. A few of themselves were in it therefore this shows that everyone was able to get involved as a few were singing and a few filming.

Overall this video is to a very high standard, nevertheless it seems like it had a low budget and simple ideas behind it.

It is set in a studio and a house which both look very professional and at a good quality. The studio is dark most of the time with large spotlights in the background which they use very well at the beginning, as they turn them on in time with the music on by one, almost representing each singer standing in front of them. This good location has a large amount of space which allows the performers to dance and move around without any difficulty or awkwardness. Again this makes the video seem professional and well thought out in comparison to maybe filming in a smaller more confined space. Also during the video the studio looks slightly smoky which gives a great effect with the lights in the background as they are not so bright however you can still see the characters. A few of the shots are close up's in front of a lamp on the wall which is quite a simple detail however adds class and quality to the shot instead of being in front of a blank canvas. Also when the boys are in a room with glass open doors you can tell some sort of light is being used here as their shadows are all reflecting on the wall behind them however the foreground is in darkness which creates a really nice contrast to concentrate the viewers eye upon the performers.

The performance skills of the group is to a very high standard. This is because they have practiced the lyrics well and know them thoroughly so they have been able to think about other components like their body language and facial expressions. They really look like they have got into character and are having fun whilst performing, which reflects a positive attitude towards the viewer creating a 'feel good' moment. They also show good charisma in this video and as an audience we can tell they are confident in themselves and performing to camera by their relaxed and natural body language whilst singing. However I think some improvement could be done on the dancing, even though it was good and in time it slightly weakened the performance overall. On the other hand there was some good thought and skill put into the choreography of the dancing and suited the boy band genre which they chose.

There is also a moment in the song where the lyrics are 'bobbing your head' and here we see some direct correlation as the performers bob their heads in time with the lyrics. This shows the producers have listened closely to the lyrics to identify where they could add some linking movements to the sound.


Voodoo Child by Rogue Traders
Here I have used the application called Jing, to screen capture the video whilst speaking my own view whilst the video is playing. I then had to upload it to a website called screencast.com where I could then recieve the HTML link to embed it onto my blog. This was the first time I have used this technique of research and found that it's a really easy way to make my blog more visual to the viewer.

This video is very much simply created and edited using computer technology. Therefore most of the work was done during the editing stages to create special effects and to make the video more imaginative and interesting. The Sex Pistols were the biggest influence for the song as they wanted to create more electro- punk music.

The Mise en scene colours are very plain, black and white, with some hints of light pastel colours like pink and green to emphasise the images for example the palm trees are shaded pale green.

Editing techniques such as mirroring and folding out animations are used as well as text which has been added, in sync with the lyrics. This is a good way to emphasise the lyrics to the audience and the unusual mix of words they have chosen in the song.

The sound within the song, is quite monotone where the tone of the singing doesn't change dramatically throughout the song and it's quite similar within the verses. This creates quite a general and ordinary atmosphere as there are no obvious climax's within the song. Therefore with this type of song the video should make up for interest which I think it does quite well.

Conventions of a Music Video

There are a lot of conventions to a music video to ensure that it is good and attractive for the audience to watch. Depending on what genre the song is the video must fit to the lyrics and what the meaning of the song is. For example in 'Cheers To That' by Rihanna which is about drinking and having a good time at the weekend the video matches this meaning shown by the screen grabs from the video to the left. 


Furthermore a music video needs to have a variety of camera shots and angles like close ups and long shots, to vary what the audience is watching and will prevent viewer fatigue. For example in 'Glad You Came' by The Wanted, demonstrates this very well to prevent viewer fatigue and to keep the audience intrigued.

Also there needs to be various costume and location changes to add some imagination and gives you the chance to make the video unique. For example Lady Gaga is a great Role Model as she has amazing imagination and variation within her videos including aspects which are bizarre and out of the ordinary. The images to the left from her videos reveal the extravagant costumes she wears and variation of location.

Even more so the performer of the video must be confident in front of the camera in whatever genre their style is, but also the lip syncing must be good therefore they must know the lyrics thoroughly if they want to make this to a good standard. This is so it makes the video more realistic so the audience believes they are really singing and are telling a story or showing this meaning of the song. To the right are a few examples of artists who are great performers and emphasise their emotion really well.

Analysis of Rock Video 3

This Afternoon by Nickelback


This video is more like the other pop video's however Nickelback is more of a rock artist. I really like this video as it has a narrative and is quite surreal. It shows video's don't always have to be serious and realistic as
shown. For example the police join in the party, boys steal an alcohol van and someone jumps off the roof into the pool safely. Obviously this was done by a stunt man however it was a great shot and enhances a sense of fun and rebellious teenagers. Also how the band were introduced was very imaginative and was included in the story.

It is set in a male teenagers house in America who is having a pool party and wants great girls in bikinis, music and alcohol. The colours are bright and the sun is shining so it is great weather which enhances a feeling of fun and freedom to the audience. Also the expressions on the characters faces are shown through close ups but also you can see through their body language as they are dancing and having a great time.

Nickelback are shown as just a band who is playing at the party however their music is loved, which also makes you as a viewer warm to them as the reaction from the people in the video is good when they hear their music.
The costumes are all suited to the lyrics with just 'chilling' and 'sitting around' wearing casual shirts and t shirts however the girls are wearing bikinis which also reveals a sense of relaxation.
As there is not much heavy sound within the song and it is more relaxed than the previous rock songs, it shows as the video is a contrast with a happier feeling due to the acoustic guitars being used in contrast to electric.
Fast motion is used in the editing area as the girls are getting out the police car. This is a sense of exaggeration as a large number of girls step out of one car which is quite unrealistic.

Analysis of Rock Video 2

The Boulevard Of Broken Dreams by Green Day


This video very much has direct correlation with what you can see and the lyrics being sung. They pull up in a banged up car in what looks like a Mexican desert with large cacti around them, however you can tell there is a backdrop behind them instead of a real set, but it is quite realistic and I did only realise that the second time I watched it.
Throughout the video they use an effect on the camera where they have edited the screen with flashing black parts which appear on the screen. It continues as the three of them walk down the 'boulevard' of what looks like a damaged and abandoned surrounding of houses and villages.
Vultures are introduced on mail boxes which creates quite a sinister effect and shows there is no life where they are however the birds are looking for any of the leftover pieces they can make use of.

As the singers are walking their body language is reflecting quite a sad and struggling emotion as maybe this is not what it used to be like and there was some sort of hope here at one point.

The camera uses a variety of shots to either show emotion through the close ups but also the long shots to show the surroundings, the characters walking, and the scene of them in a run down building with their instruments. This could be to just remind the audience they are singing this song and the instruments being used. The shots then cut between images of what looks like quite poor people and surroundings, with a 'stop' sign to maybe act as a symbol to look and absorb what is being shown to us in this video.

The lighting in this video is quite dull however quite even meaning there are no spotlights etc. Most of it looks quite natural however in the scene with their instruments there are 'fairy lights' held up on the ceiling which is quite delicate and creates a feel of sympathy and intimacy.

Some of the editing towards the end, develops as a shaky effect is used along with fast motion to increase the pace of the video and feel as if its coming to an end.

Analysis of Rock Video 1

Ignorance by Paramore

This video is a complete contrast to the previous pop videos's as it's a different genre of music which the video has to match. Therefore it's more edgy with slightly more personality and expression.

It's first of all set in a dark and gloomy cupboard/ small room which looks very cramped due to the amount of people squashed in the room. This dark and gloomy atmosphere enhances a sinister sense, especially as the lead female singer is leaning and almost pushing herself up against the wall as if she's slightly scared.

The use of only one bare light bulb on the ceiling which is movable is a great way to create this effect as not much light is reflected from it. The lead singer also seems to use it as a prop to pull it around to see the room or people in it but also seems as if she's using it as a microphone at some moments.

The shots are often not held too steady, however this seems purposely done to create this bewildered and confused atmosphere of the female. When longer shots are used we can see a flashing light coming from the left side of the screen which adds to the atmosphere, but also the fast cut shots creates a fast pace to the video and a sense of rush.

As this is a rock video the emphasis of guitars is huge as there are many close ups and shots of the musicians playing the guitars, which we can hear in the song. Also as the guitar in the music becomes stronger in sound a different set is introduced with mirrors, and she is wearing a white and black costume and there is hint of purple light around the room.

As the instrumental part comes in the pace becomes even faster and in this new set fast motion is used as she is banging her head. This creates a sense of craziness to the audience.
By the end of the video the light bulb becomes a huge part of the video and is almost attatched to the female as she holds it quite often. This could be a symbol for something as the body language she reveals, portrays a sense of anger or annoyance as she sings these lyrics.

Analysis of Pop videos 3

What makes you beautiful by One Direction.

This is a boy band with their first single which has been released recently.

As there are five members of the band its important to ensure they all have even coverage within their video to make the audience feel like they are watching a united band and so none of them look less important. The producers do this by using panning mid shots of the boy's and long shots as they are walking along the beach together.

As they are singing about a beautiful girl, a few girls are included in this video to emphasise the meaning of the song but also it adds to the beautiful setting around them, as they have set their video on a beach with white sand with rocky cliffs in the background. This creates quite a romantic atmosphere, especially during a slower part of the song when the soundtrack volume decreases and a close up is used. One of the boys is shown singing to a young girl. This is quite a cliche moment in the video however it works great with the natural sunlight in the background shining through the girl's hair. This also enhances the romance of the video between the guys and girls.

The boys are dressed casually in chinos and t- shirts or shirts which makes it feel like a scene of a teenagers weekend or what they do in their spare time.

Further on in the video the scene changes to night time and they're all holding sparklers, laughing and having a good time on the beach.

The performance of the singers is very good and they all look confident with great lip syncing and relaxed body language which really makes them look like they mean what they are singing and have passion in the song.

Analysis of Pop videos 2

You've got the love by Florence And The Machine.


This video is set in a studio with the set of a huge hanging silver glittery half Moon suspended over a nightclub, in which Florence stands on for the performance. This reveals a night time effect as the background is also dark however the glitter on the moon almost replicates a disco ball atmosphere with the spotlight upon Florence shining and reflecting around the room. Further into the video smoke is used and spread around the floor to move under the moon and gradually rises up slightly. This creates more of a sinister evening atmosphere.

The camera moves between close ups, long shots and medium shots as she sings and moves whilst on the moon. However as more people appear and the song is nearing to the end the shot cuts become faster and the song feels as its picking up speed.

The costume also matches the set as this is also a grey like silver colour with sequins which also reflect the light. Later on in the video, whilst the nightclub comes alive the costumes suit the setting as people are wearing party clothing such as blazers, bow ties and dresses.

The way she is performing with arm gestures and emotion in her face really makes the audience feel as if she is  meaning what she is singing and is deep in though about the lyrics which are being spoken. Also her eyes are shut quite a lot of the time which enhances that she is maybe in a dream.

The setting then changes and alters between the moon setting and a lighter and calmer atmosphere with smoke all around her which has a hint of pink.

As the song reaches it's climax more dancers/ people appear in the background behind her and close ups of them are used which reflect a feeling of being free due to the arm gestures and looking up at the sky.

The inclusion of a harp only adds to the gentle sway effect produced by the track and the video, bursting gently in without malice at around eighteen seconds in.


A great part in the video is when Florence throws silver confetti over the nightclub and dancers which further's the feeling of freedom and fun within the video.


I really like the lighting used within this video as it shines through the dancers as they move and really helps portray the feeling of a nightclub through the spotlights and lights through the smoke.

Analysis of Pop videos 1

This video is set in an imaginary world of candy and bright colours. The video matches the genre of the song as they're both exciting and optimistic, therefore the colours which are included in the mise en scene of the shots really reflect the mood of the song. Although we don't get any clear views of 'california' or what we would have expected from the lyrics the setting is almost surreal.   Perry is a game piece in Candyfornia, a game based in poker and board games. They have used editing techniques to make the figure of Katy smaller than the other characters who are not on the board game to make it look realistic. The settings are inspired in part by Alice's Adventures in Wonderland,Charlie and the Chocolate Factory, and the board game Candy Land, with much of the set decorated with cupcakes, ice creams, cotton candy, and lollipops which are all of bright colours.  Snoop Dogg appears in the video as a king named "Sugar Daddy" that is holding several young women (Queens of Candyfornia) captive throughout the game, using candy related devices to hold them for example jelly, wrapping plastic and a bubble. Perry moves around, experimenting with objects. She moves through the land, making discoveries and freeing the women. In the chorus, she appears lying down on a candy-floss cloud, naked. Snoop Dogg tries to block her advances in many ways. When all the women are free, Perry leads them in a dance on the beach. Seeing the women freed, "Sugar Daddy" becomes enraged, marching on the women's position with an army of gummy bears. Perry, dressed in a red Wonder Woman like costume, quickly defeats the army with whip cream guns attached to her breasts, after which the stunned king throws down his staff and surrenders. The video ends with Snoop Dogg buried up to his neck in the sand by the women, nonetheless admiring their beauty and (in a nod to the Beach Boys song) wishing that women everywhere could be California girls.


 Various California landmarks appear in the video, such as the Hollywood Walk of Fame, the Hollywood Sign and some West Coast beaches which were all made out of confectionery. Therefore in order to make the video link to the lyrics it does not have to be direct correlation, but imagination and a bit of variation can be used so something different is bought across to the audience.


Katy Perry's performance skills are very good as she is reflecting a happy and deluded character within this imaginative land full of delicious candy. Also the contrast is good between the two, not only their gender but the characters portrayed as snoop dog is almost like the enemy as he traps the young women which Katy sets free. Because of this she is then seen as almost a hero figure to the audience and is then lying in the clouds like a God.