Analysis of Pop videos 2

You've got the love by Florence And The Machine.


This video is set in a studio with the set of a huge hanging silver glittery half Moon suspended over a nightclub, in which Florence stands on for the performance. This reveals a night time effect as the background is also dark however the glitter on the moon almost replicates a disco ball atmosphere with the spotlight upon Florence shining and reflecting around the room. Further into the video smoke is used and spread around the floor to move under the moon and gradually rises up slightly. This creates more of a sinister evening atmosphere.

The camera moves between close ups, long shots and medium shots as she sings and moves whilst on the moon. However as more people appear and the song is nearing to the end the shot cuts become faster and the song feels as its picking up speed.

The costume also matches the set as this is also a grey like silver colour with sequins which also reflect the light. Later on in the video, whilst the nightclub comes alive the costumes suit the setting as people are wearing party clothing such as blazers, bow ties and dresses.

The way she is performing with arm gestures and emotion in her face really makes the audience feel as if she is  meaning what she is singing and is deep in though about the lyrics which are being spoken. Also her eyes are shut quite a lot of the time which enhances that she is maybe in a dream.

The setting then changes and alters between the moon setting and a lighter and calmer atmosphere with smoke all around her which has a hint of pink.

As the song reaches it's climax more dancers/ people appear in the background behind her and close ups of them are used which reflect a feeling of being free due to the arm gestures and looking up at the sky.

The inclusion of a harp only adds to the gentle sway effect produced by the track and the video, bursting gently in without malice at around eighteen seconds in.


A great part in the video is when Florence throws silver confetti over the nightclub and dancers which further's the feeling of freedom and fun within the video.


I really like the lighting used within this video as it shines through the dancers as they move and really helps portray the feeling of a nightclub through the spotlights and lights through the smoke.