This is the Kooks album called Junk of the Heart. It was advertised in Kerrang magazine which is a rock/ indie type magazine and music radio station/ music TV channel.
I decided to evaluate this advertisement as it looks quite unusual and abstract but also because The Kooks are an indie band with contrast to what I have already researched like pop and rock, so it will broaden my knowledge on different genre styles.
I can immediately see this image has a painting effect, with loose painting strips at the top which is quite expressive and relaxed. This could enhance the type of music they release as they have a laid back and emotional appearance about their music, as they often sing about feelings or people like their songs 'naive' and 'she moves in her own way'. As they are a male band the voices in the songs are quite deep, however still portray a positive mood, where they emphasise and link this to the colours they use within the album cover as the blue, orange and green are all bright and optimistic. Furthermore the image on the cover, of the red haired girl waving her arms in the air, is such a relaxed and calm image as her facial expression is quite plain. Even though her action looks fun, her emotional portrayment doesn't really match it.
The bold white writing on the cover makes quite a statement as you look at it. As the colour white generally could symbolise purity and honesty it could maybe link to the album title of 'junk of the heart' as a love gesture. Even more so this open action the girl is doing with her arms up facing the camera in a long shot,could almost portray an openness to her heart and as if she's giving it away.
BY BRITTANY DEVINE
Jls Album Magazine Advert
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