Analysis of Pop videos 3

What makes you beautiful by One Direction.

This is a boy band with their first single which has been released recently.

As there are five members of the band its important to ensure they all have even coverage within their video to make the audience feel like they are watching a united band and so none of them look less important. The producers do this by using panning mid shots of the boy's and long shots as they are walking along the beach together.

As they are singing about a beautiful girl, a few girls are included in this video to emphasise the meaning of the song but also it adds to the beautiful setting around them, as they have set their video on a beach with white sand with rocky cliffs in the background. This creates quite a romantic atmosphere, especially during a slower part of the song when the soundtrack volume decreases and a close up is used. One of the boys is shown singing to a young girl. This is quite a cliche moment in the video however it works great with the natural sunlight in the background shining through the girl's hair. This also enhances the romance of the video between the guys and girls.

The boys are dressed casually in chinos and t- shirts or shirts which makes it feel like a scene of a teenagers weekend or what they do in their spare time.

Further on in the video the scene changes to night time and they're all holding sparklers, laughing and having a good time on the beach.

The performance of the singers is very good and they all look confident with great lip syncing and relaxed body language which really makes them look like they mean what they are singing and have passion in the song.