-Upbeat atmosphere
-Energetic Dance Routines.
-Number of Costumes changes.
-Artists are involved in the video.
-Women artists are always powerful and independent.
-The target is aimed at teenagers.
-There is usually a Narrative to the video.
-Close ups are mainly used to show emotions and artists faces
-Bright Lighting used to a create the desired atmosphere.
-Various Location Changes throughout the video- prevents viewer fatigue
- Facial expressions reveal a lot to the audience, and have a huge effect on the atmosphere.
Brittany Spears: She looks glamorous, with bright colours in the mise en scene and is performing an enegetic dance routine. She is showing a powerful and independent image due to the strong hand gesture and her isolation in the shot.
Adam Lambert: He uses a darker Mise en scene but uses the spotlights in the background to create a club like effect with pace and excitement. The artist is also the centre of each shot here either long or mid shot.
Ne- yo: This represents a great location. however we can obviously tell this is in a set of outside studio's which is a great advantage as they can personalise it to what they want the video to portray. Also we can tell this video is aimed at teenagers due to the bright colours, imaginative costumes which match, and the expressive facial expressions.
No comments:
Post a Comment